GENERAL IDEA
Portrait of AA Bronson
1973
Vintage silver gelatin print
12.5 by 17.5 cm.
General Idea is the subject of a solo exhibition at the Musée d'art modern et contemporain, Geneva.
Stemming from the group’s archives, the exhibition at MAMCO, conceived in close collaboration with AA Bronson, tackles the first ten years of their career under the specific angle of photography. The aesthetics of these early works borrows from Minimal, Conceptual, as well as Land art, and the regulars from MAMCO will certainly find an echo to works from Dennis Oppenheim, Franz Erhard Walther, or even Victor Burgin. However these photographs are also documents from the group’s life within the context of communitarian utopias which left their mark on the 1960s in Northern America.
