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Jacolby Satterwhite at Format Festival

Colorful tree houses, a mirrored hot-air balloon, a disco madhouse and daily invasions of Soundsuits are some of the many things you can see and experience at the FORMAT — "For Music + Art + Technology" — Festival from Friday-Monday on the private Sugar Creek Airstrip.

The 250 acres of forest-enclosed green space, just a six-minute drive from downtown Bentonville, will be the site of this brand new festival in Northwest Arkansas, created by a partnership among OZ Brands, Crystal Bridges Museum of American Art and the Momentary.

Visual arts will play a strong role in FORMAT with installations, integrated performances and art experiences by several well-known artists, including Jacolby Satterwhite, Pia Camil and Marinella Senatore.


FORMAT Festival

What: A weekend of curated curiosity — from forest enclaves, disco barns and speak-easys, curated food vendors and impromptu dance processions, to experimental soundscapes and light shows, alongside therapeutic workshops and uniquely integrated technology activations.

Where: Sugar Creek Airstrip, 3100 Price Coffee Road, Bentonville

When: Friday-Monday

Admission: From $75 to $2,500. Buy online at