Colorful tree houses, a mirrored hot-air balloon, a disco madhouse and daily invasions of Soundsuits are some of the many things you can see and experience at the FORMAT — "For Music + Art + Technology" — Festival from Friday-Monday on the private Sugar Creek Airstrip.
The 250 acres of forest-enclosed green space, just a six-minute drive from downtown Bentonville, will be the site of this brand new festival in Northwest Arkansas, created by a partnership among OZ Brands, Crystal Bridges Museum of American Art and the Momentary.
Visual arts will play a strong role in FORMAT with installations, integrated performances and art experiences by several well-known artists, including Jacolby Satterwhite, Pia Camil and Marinella Senatore.
What: A weekend of curated curiosity — from forest enclaves, disco barns and speak-easys, curated food vendors and impromptu dance processions, to experimental soundscapes and light shows, alongside therapeutic workshops and uniquely integrated technology activations.
Where: Sugar Creek Airstrip, 3100 Price Coffee Road, Bentonville
Admission: From $75 to $2,500. Buy online at format-festival.com/tickets.